TOP 10 AREAS OF FOCUS
1. Analytics & Tracking
Confirm that Google Analytics, Google Search Console, and other tracking tools are properly installed and configured.
2. Search Engine Integration
Verify that the site is indexed and correctly linked to major search engines. Review and optimize the Google Business Profile (formerly Google My Business) for visibility and accuracy.
3. URL Structure Review
Inspect URLs for SEO best practices, clarity, and keyword relevance.
4. Sitemap & Robots.txt
Confirm sitemap file location is defined in robots.txt.
Ensure sitemap has been submitted to Google and Bing.
5. Meta & Structured Data Analysis
Review meta titles, descriptions, and schema markup for accuracy and optimization.
6. Keyword Performance & Optimization
Conduct keyword research to evaluate targeting, density, and alignment with audience intent.
7. Social Media Integration Audit
Assess how well social platforms are connected and driving traffic to the site.
Confirm that all platforms reflect a unified, professional image that speaks directly to your clients.
8. Full Site Crawl
Perform a comprehensive crawl to identify broken links, missing pages, or redirect issues.
9. Performance & User Experience
Evaluate page load speeds, image optimization, link functionality, and video performance.
Compare mobile versus desktop usability and content parity.
10. Website Security Check
Confirm HTTPS setup, SSL certification, and general site security.
TOP 10 AREAS OF FOCUS
1. Analytics & Tracking
Confirm that Google Analytics, Google Search Console, and other tracking tools are properly installed and configured.
2. Search Engine Integration
Verify that the site is indexed and correctly linked to major search engines. Review and optimize the Google Business Profile (formerly Google My Business) for visibility and accuracy.
3. URL Structure Review
Inspect URLs for SEO best practices, clarity, and keyword relevance.
4. Sitemap & Robots.txt
Confirm sitemap file location is defined in robots.txt.
Ensure sitemap has been submitted to Google and Bing.
5. Meta & Structured Data Analysis
Review meta titles, descriptions, and schema markup for accuracy and optimization.
6. Keyword Performance & Optimization
Conduct keyword research to evaluate targeting, density, and alignment with audience intent.
7. Social Media Integration Audit
Assess how well social platforms are connected and driving traffic to the site.
Confirm that all platforms reflect a unified, professional image that speaks directly to your clients.
8. Full Site Crawl
Perform a comprehensive crawl to identify broken links, missing pages, or redirect issues.
9. Performance & User Experience
Evaluate page load speeds, image optimization, link functionality, and video performance.
Compare mobile versus desktop usability and content parity.
10. Website Security Check
Confirm HTTPS setup, SSL certification, and general site security.
